If you’ve come to this website, then you already know what a payday loan is.  You also know that a lot of people think they are “predatory”, that they “prey on the poor”, and “trap people in a cycle of debt”.

 

If you examine the issue closely, however, you’ll find that these criticisms are inflammatory statements made by the product’s opponents to further their own ends.  

 

This website has been created to educate people regarding the FACTS about payday loans.  Do the research yourself...and decide for yourself.

 

Take the time to read through our website.  We guarantee that you’ll come away with a greater understanding of payday loans, and how their responsible usage helps millions of Americans in their time of need.

 

WHO WE ARE

We are a private equity firm that invests in the payday lending sector.  So, yes, we have a vested interest in seeing the industry thrive.  But having a bias doesn’t make one’s arguments any less valid.  Facts are facts.  Logic is logic.  The laws of economics have been proven many times over.  You can take that to the bank.

 

Contact Us

We love to discuss issues about the payday lending industry.  So if you have anything to say -- positive or negative -- drop us a line at

“For the sake of poor and low-income borrowers everywhere, we can only hope that federal and state governments can be prevented from further disrupting consumer lending markets”

                        - Dr. Thomas Lehman, “In Defense of Payday Lending”